Posts Tagged with "branding mistakes"

Splintering Your Brand: ‘Man in the Mirror’

Wednesday, July 1, 2009

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In the other Splintering Your Brand posts I’ve tried to show how becoming separated from your cause hurts your message. Whether it’s because of implementing too little of you in your message or allowing your overcommitment to undermine your activity, I hope you were able to pull something from my experiences. Your goal is to [...]

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Splintering Your Brand: How Too Little of You Hurts Your Message

Sunday, May 10, 2009

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A few people have made it clear that I’m really bad at introducing myself. Some of this feedback has been abrupt and disconcerting, such as people asking, “What is your site about?” or “Who is sanuk and when you find him–what next?” This was the world trying to tell me they have no idea who [...]

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