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	<title>In Search of Sanuk &#187; burning out</title>
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	<description>&#34;Dream Big, Work Smart, Start Local.&#34;</description>
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		<title>Splintering Your Brand: A War On Three Fronts</title>
		<link>http://www.insearchofsanuk.com/2009/05/syb-three-wars/</link>
		<comments>http://www.insearchofsanuk.com/2009/05/syb-three-wars/#comments</comments>
		<pubDate>Tue, 26 May 2009 02:20:02 +0000</pubDate>
		<dc:creator>Dwight Turner</dc:creator>
				<category><![CDATA[Funlanthropy]]></category>
		<category><![CDATA[burning out]]></category>
		<category><![CDATA[failure]]></category>
		<category><![CDATA[mistakes]]></category>
		<category><![CDATA[refugee art show]]></category>
		<category><![CDATA[refugees]]></category>
		<category><![CDATA[splintering your brand]]></category>
		<category><![CDATA[three fronts]]></category>
		<category><![CDATA[three wars]]></category>

		<guid isPermaLink="false">http://www.insearchofsanuk.com/?p=956</guid>
		<description><![CDATA[In the last Splintering Your Brand post, I discussed How Too Little of You Hurts Your Message. This time I want to tell you my experience being splintered by overcommitment. Last February, I put together an art show to help Bangkok&#8217;s urban refugees. When I refer back to this period of my life, I think [...]]]></description>
			<content:encoded><![CDATA[<p>In the last Splintering Your Brand post, I discussed <em><a title="Permanent Link to Splintering Your Brand: How Too Little of You Hurts Your Message" rel="bookmark" href="../2009/05/splintering-your-brand/">How Too Little of You Hurts Your Message</a></em>. This time I want to tell you my experience being splintered by overcommitment.</p>
<p>Last February, I put together an art show to help Bangkok&#8217;s urban refugees. When I refer back to this period of my life, I think of fighting a war on three fronts. When I took on this project I was full time teaching, trying to pull off full time charity work, and attempting to be social enough to have people at the art show. <strong>I lost this war on all three fronts</strong>. While teaching for me went generally well, grading and writing piled up at a rate I could never recover from. The bigger the plans for the art show became, the more nights I spent in meetings or at the venue planning. And my social life was the biggest disaster. I alienated friends and new people trying to push an event on them without spending any quality time with them. <strong>Big mistake.</strong> I suffered personally and so did my cause. This is why I&#8217;m so passionate about asking you to pause and think about all you&#8217;re doing and how you&#8217;re committing yourself to your project.</p>
<p>Being splintered because of overcommitment had two detrimental consequences: <strong>1)Overcommitment makes it difficult for people to help you and 2)Overcommitment is exhausting and leads to burn out. </strong>These consequences make the goals you&#8217;ve set harder to reach.</p>
<p>The show went well and we raised a significant amount of money for the cause. <strong>However, I did not reach the fund raising goal I originally set and I nearly killed myself trying to be superman.</strong> Afterward, I needed some serious time away from my projects. In hindsight, this was quite an unhealthy way to lead a project.</p>
<p>In the upcoming posts I will give some guidelines to prevent splintering in your endeavors running projects and using the web to spread your message. Thanks for reading and I hope you&#8217;re committing yourself to doing work you love in a realistic, sustainable way.</p>
<p>~Dwight</p>
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